Want to know what it takes to make it? Hip Hop 101: The Game is a video primer aimed at educating both the aspiring artist and seasoned veteran, with some of the music industry’s top names sharing their unique perspectives on what it takes to enter, navigate, and thrive in the music biz. Hip Hop 101: The Game is the first in a series of practical survival guides offering candid insights and exclusive insider information on the nuances and dynamics of the business, as told by an all-star roster of established artists, producers, DJs, and label executives. Hip Hop is big business: Americans spent over $2 billion on Hip Hop music last year. Hip Hop has entrenched itself in American Culture influencing fashion, film, television, and all forms of popular culture.